Vivian Chen

Industrial Designer

ictus - Museum Package


ictus is an experiential museum kit that combines an audio guide with a watercolor set to facilitate users’ artistic expressions while reflecting upon museum artworks.

Museums will rent ictus to patrons who have an interest in engaging with art in new ways.

Industrial Design
Branding Strategy

A New Way to Experience Art in Museums

Appreciate art with your own way of creative expression

The Brand -

What’s Next for Winsor & Newton Watercolor

The Problem with Museum Visitors

Visitors do not have a proper outlet to appreciate art

“There Are More Museums In The United States Than There Are Starbucks And McDonald’s — Combined.”

— The Washington Post

What if we could bridge the gap between observing and doing, and slow down the museum experience to allow time for reflection?

Winsor & Newton and museum Branding

ictus could be customized and branded for each museum using a color palette specific to the museum

Modular System For Quick Circulation

ictus is composed of 4 parts, each can be taken out separately for cleaning and replacement, making it easy for museum staff to prepare ictus for the next vistor

A Circular System

Design Details

Audio Guide

Short-range wireless technology allows for “tap to listen”. Visitors can choose to listen to the description of the painting while expressing their feeling.


Refillable water brush attaches to the side

Profiles and Dimensions


Design Process

Product Development

Key criteria:
  • Educational
  • Use watercolor to guide the tour
  • Sense of achievement
  • Customize individual experience
  • Compact mechanisms

Testing Designs in Museum

Model Iterations

Developing a compact and modular form that assures cleanliness at all times

Paint and Engage with Art

Disconnect. • EXPO • ictusLight Symphony • Ceramics • Graphics NikePlus AR Fender Speaker

Copyright © 2023 Vivian Chen - All rights reserved.