ictus - Museum Package
2019
ictus is an experiential museum kit that combines an audio guide with a watercolor set to facilitate users’ artistic expressions while reflecting upon museum artworks.
Museums will rent ictus to patrons who have an interest in engaging with art in new ways.
Industrial Design
Branding Strategy
A New Way to Experience Art in Museums
Appreciate art with your own way of creative expression
The Brand -
What’s Next for Winsor & Newton Watercolor
The Problem with Museum Visitors
Visitors do not have a proper outlet to appreciate art
“There Are More Museums In The United States Than There Are Starbucks And McDonald’s — Combined.”
— The Washington Post
What if we could bridge the gap between observing and doing, and slow down the museum experience to allow time for reflection?
Winsor & Newton and museum Branding
ictus could be customized and branded for each museum using a color palette specific to the museum
Modular System For Quick Circulation
ictus is composed of 4 parts, each can be taken out separately for cleaning and replacement, making it easy for museum staff to prepare ictus for the next vistor
A Circular System
Design Details
Audio Guide
Short-range wireless technology allows for “tap to listen”. Visitors can choose to listen to the description of the painting while expressing their feeling.
Brush
Refillable water brush attaches to the side
Profiles and Dimensions
CMF
Design Process
Product Development
Key criteria:
- Educational
- Use watercolor to guide the tour
- Sense of achievement
- Customize individual experience
- Compact mechanisms
Testing Designs in Museum
Model Iterations
Developing a compact and modular form that assures cleanliness at all times
Paint and Engage with Art
