Vivian Chen


Industrial Designer
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2020

Reimage EXPO is a complete sustainable branding solution for Newell Brands’ writing brand, EXPO, which consists of 3 individual concepts.

The project is sponsored by Newell Brands, and was completed during a 14-week time frame.

The project was a group project with Michael Zhu and Yuning Tang. My responsibilities were: industrial design, branding strategy, graphics and packaging.

Branding strategy
Sustainability
Industrial Design
Packaging


Disconnect. • EXPO • ictusBio Bin NikePlus AR Fender Speaker







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